L'Oreal Air Volume Mega Mascara

L'Oreal Paris introduces Air Volume Mega Mascara, a new evolution of mega lash volume that inflates and puffs up lashes, just like a hot air balloon, yet feels light as air (84% of women said volume feels light as air!*) How does this happen? With a new ingenius formula and packaging, Air Volume defies the rules of gravity and volume. The Air Volume formula is air whipped to create a lash multiplying effect with more volume that is weightless on lashes. This weightless mega volume and wear locks in for all day wear, lasting upto 24HRS. The key to the mega volume impact and longwear is in the lashing-building team of the the airy formula and double-bristle brush. The unique high charge, cushiony bristle brush captures, separates and coats every lash from the root to the tip for thick and full lashes. The short bristles catch and load lashes deep at the roots while the long bristles dispense the intensely black formula evenly for fully blown out lashes. How to apply Air Volume: Head turning volume: Apply one coat for instantly charged lashes. Unmissable volume: Apply two coats for mega volume Break the rules of volume: Apply three coats for fully blown out extreme volume